Which of the following statements about reference groups is true?
A) Reference group influence is so strong that a person normally has only one.
B) Reference group influence is greatest for older people.
C) Reference group influence is equally strong for all products and brands.
D) Reference group members may not even know the people who influence their values and attitudes.
E) None of these statements is true.
Correct Answer:
Verified
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A)usually better educated than others.
B)usually
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