A good marketing manager knows that
A)a consumer's reference group may consist of people with whom the consumer has no face-to-face contact.
B)most consumers have only one reference group.
C)a consumer's family is not a reference group.
D)reference groups usually have the most influence on purchases of products that are not easily seen by others.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

People normally have several reference groups for different topics.Some they meet face-to-face; others,they just wish to imitate-for example,performers or athletes.

A Good Marketing Manager Knows That