When consumers use a problem-solving process to make purchase decisions,what is the next step after they become aware of a problem?
A)evaluating alternative solutions
B)gathering information about possible solutions
C)deciding on the appropriate solution
D)evaluating the decision
E)making the commitment to purchase a particular product or service

Question

Quizplus · Accepted Answer

Problem-solving involves the following steps: information search,identifying alternatives,setting criteria,and evaluating alternatives.

When Consumers Use a Problem-Solving Process to Make Purchase Decisions,what