Laurie Michaels just bought a smartphone after spending several weeks considering all the possibilities.She likes the new phone,but she still wonders if another brand at a slightly higher price would have been better.This is an example of
A)the relationships among drives,cues,and reinforcement.
B)dissonance.
C)a reference group influence.
D)the stimulus-response reaction.
E)routinized response behavior.

Question

Quizplus · Accepted Answer

After making a purchase,buyers often have second thoughts and wonder if they made the right choice.The resulting tension is called dissonance.

Laurie Michaels Just Bought a Smartphone After Spending Several Weeks