A product-market is a market with broadly similar needs-and sellers offering various, often diverse, ways of satisfying those needs.
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Q9: The definition of a product-market includes a
Q10: Product type describes the goods and/or services
Q11: Marketing-oriented managers see segmenting as a process
Q12: Market segmentation says that target marketers should
Q13: A market is a group of two
Q15: The main difference between a "product-market" and
Q16: Effective market segmentation is a two-step process
Q17: Using one or two demographic dimensions to
Q18: Marketing-oriented managers think of segmenting as a
Q19: One of the difficult things about segmenting
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