The definition of a product-market includes a product type while the definition of a generic market does not include a product type.
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Q4: Ideally, segmenters should start with the idea
Q5: The correct number of submarkets in a
Q6: A "generic market" is a market in
Q7: A "good" market segment should be composed
Q8: Market segmentation is a two-step process that
Q10: Product type describes the goods and/or services
Q11: Marketing-oriented managers see segmenting as a process
Q12: Market segmentation says that target marketers should
Q13: A market is a group of two
Q14: A product-market is a market with broadly
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