Marketing-oriented managers see segmenting as a process of aggregating people with similar needs into a group.
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Q6: A "generic market" is a market in
Q7: A "good" market segment should be composed
Q8: Market segmentation is a two-step process that
Q9: The definition of a product-market includes a
Q10: Product type describes the goods and/or services
Q12: Market segmentation says that target marketers should
Q13: A market is a group of two
Q14: A product-market is a market with broadly
Q15: The main difference between a "product-market" and
Q16: Effective market segmentation is a two-step process
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