Ideally, segmenters should start with the idea that each person is "one of a kind" and can be described by a special set of dimensions that may be used to aggregate similar customers together.

Question

Quizplus · Accepted Answer

This statement is correct. Effective segmentation involves identifying unique characteristics and needs of individual customers in order to group them together with others who have similar characteristics and needs.

Ideally, Segmenters Should Start with the Idea That Each Person