One of the difficult things about segmenting is that not every customer will neatly fit into some market segment.

Question

Quizplus · Accepted Answer

While segmentation is a useful tool for understanding and targeting customer groups, the reality is that individual customers may have unique preferences, behaviors, and needs that don't fit neatly into predefined segments. There may also be overlap between different segments or subgroups within segments, making it challenging to categorize every customer in a clear-cut way.

One of the Difficult Things About Segmenting Is That Not