The correct number of submarkets in a broad product-market is usually obvious, so the likelihood of managerial error is small.
Correct Answer:
Verified
Q1: A generic market description includes customer needs
Q2: A generic market description looks at market
Q3: A market is a group of competitors
Q4: Ideally, segmenters should start with the idea
Q6: A "generic market" is a market in
Q7: A "good" market segment should be composed
Q8: Market segmentation is a two-step process that
Q9: The definition of a product-market includes a
Q10: Product type describes the goods and/or services
Q11: Marketing-oriented managers see segmenting as a process
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents