"Homogeneous within" means that the customers in a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.

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Homogeneous within is a key characteristic of a market segment, which means that customers within the segment should have similar characteristics and preferences, and respond similarly to marketing strategies. This allows companies to target their marketing efforts effectively and efficiently.

"Homogeneous Within" Means That the Customers in a Market Segment