Making a very specific marketing mix for a particular group is always less profitable than a more general marketing mix that appeals to a larger segment.

Question

Quizplus · Accepted Answer

Making a specific marketing mix for a particular group can often result in higher profitability as it allows for targeted and personalized messaging that resonates with that group. A more general marketing mix may appeal to a larger segment but may not be as effective in converting customers or driving sales.

Making a Very Specific Marketing Mix for a Particular Group