International marketing typically requires less segmenting than domestic markets.
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Q36: A profit-oriented firm will usually want to
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Q38: A "substantial" market segment is one which
Q39: Saying that a market segment is "substantial"
Q40: "Homogeneous within" means that the customers in
Q42: A marketing manager who is able to
Q43: In the seven-step approach to market segmentation,
Q44: The seven-step approach to market segmentation uses
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Q46: In the seven-step approach, qualifying dimensions are
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