Marketing managers for Mountain Dew used a positioning statement to help focus efforts and gain market share in a competitive environment.

Question

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A positioning statement is a key marketing tool used to identify the unique value and benefits of a product or brand, and to communicate this to the target audience. By using a positioning statement, marketing managers for Mountain Dew were able to focus their efforts on differentiating the brand from competitors and gaining market share.

Marketing Managers for Mountain Dew Used a Positioning Statement to Help