The disaggregating step in market segmentation involves
A) brainstorming about very different solutions to various generic needs.
B) looking for similarities in needs.
C) selecting target markets.
D) developing suitable marketing mixes.
E) selecting a target marketing approach.
Correct Answer:
Verified
Q140: When you are "in the market" for
Q141: Given its interest in the broad product-market
Q142: According to the text, segmenting:
A) is a
Q143: "Good" market segments are those that are:
A)
Q144: "Good" market segments are those which are:
A)
Q146: A _ is a relatively homogeneous group
Q147: The process of naming broad product-markets and
Q148: Which of the following is not a
Q149: Which is the first step in market
Q150: Marketing managers want market segments to have
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents