Watson's Bakery found five different market segments among customers for its bakery goods. When developing a market-oriented strategy, the marketing manager used a ____ approach, putting two target markets together and developing a single marketing mix that would meet the needs of the new larger segment.
A) particular target market
B) multiple target market
C) combined target market
D) product-market target market
E) specialty targeting

Question

Quizplus · Accepted Answer

The correct approach is called a "combined target market" approach, where two or more segments are combined into one larger target market to be addressed with a single marketing mix. This strategy simplifies marketing efforts and can be more cost-effective while still addressing the needs of a broader audience.

Watson's Bakery Found Five Different Market Segments Among Customers for Its