Merging two or more submarkets into one larger target market as a basis for one strategy is known as the ____ target market approach.
A) particular
B) multiple
C) combined
D) compound
E) blended
Correct Answer:
Verified
Q191: Combiners
A) look at various submarkets for differences
Q192: Which of the following statements about "segmenting"
Q193: Combiners (as opposed to segmenters):
A) try to
Q194: In segmenting the cell phone user product-market,
Q195: Segmenting, in contrast to combining:
A) tends to
Q197: "Too much" aggregating in market segmenting
A) ignores
Q198: Regarding segmenting, as opposed to combining:
A) Segmenting
Q199: A combined target market approach
A) sacrifices possible
Q200: Which of the following offers a firm
Q201: Behavioral (as opposed to demographic) segmenting dimensions
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