Combiners (as opposed to segmenters):
A) try to satisfy target customers "very well" rather than "pretty well."
B) try to develop a different marketing mix for each submarket.
C) want to avoid "inviting" competition.
D) are not target marketers-they aim at everybody.
E) try to increase the size of their target markets by combining two or more market segments.

Question

Quizplus · Accepted Answer

Combiners try to increase the size of their target markets by combining two or more market segments, rather than focusing on satisfying a specific target customer or developing different marketing mixes for each submarket. They are not concerned with inviting competition and may still have a specific target customer in mind, but their approach is to broaden their reach by combining segments.

Combiners (As Opposed to Segmenters)