A combined target market approach
A) sacrifices possible economies of scale.
B) requires more investment than a multiple target market approach.
C) may not satisfy customers as well as the multiple target market approach.
D) trades off sales volume to provide a small market superior value.
E) aims at two or more segments with multiple marketing mixes.

Question

Quizplus · Accepted Answer

A combined target market approach may not satisfy customers as well as the multiple target market approach because it tries to appeal to a broader audience with a single marketing mix, potentially overlooking the specific needs and preferences of different segments.

A Combined Target Market Approach