When segmenting markets, cost considerations typically encourage a company to ________ and ________.
A) disaggregate; combine segments
B) aggregate; use different segments
C) disaggregate; use different segments
D) aggregate; combine segments
E) disaggregate; use one segment

Question

Quizplus · Accepted Answer

Aggregating markets allows a company to combine segments, which can reduce costs by enabling the company to target broader groups with similar needs or behaviors, rather than tailoring strategies to numerous, smaller segments. This approach simplifies marketing efforts and can lead to economies of scale.

When Segmenting Markets, Cost Considerations Typically Encourage a Company to ________