Segmenting dimensions
A) are useful for segmenting consumer markets, but not business markets.
B) help guide marketing mix planning.
C) are always demographic or geographic.
D) fall into two general categories: qualifying and purchasing.
E) may be called qualifying or non-qualifying.

Question

Quizplus · Accepted Answer

Segmenting dimensions are useful for guiding marketing mix planning, which includes product, price, promotion, and distribution. While demographic and geographic factors may be commonly used as segmenting dimensions, there are also behavioral and psychographic factors that can be used. Segmenting dimensions can be qualifying or non-qualifying, but they fall into a larger category of behavioral, demographic, geographic, and psychographic factors that can be used to segment markets.

Segmenting Dimensions