Marketers segment broad markets into smaller target segments based on a variety of _____.
A) marketing grids
B) positioning maps
C) dimensions
D) qualifiers
E) data

Question

Quizplus · Accepted Answer

Marketers use a range of dimensions such as demographics, psychographics, behavioral and geographic factors to segment and identify smaller target segments of the broad market. The other options such as marketing grids, positioning maps, qualifiers, and data may be tools used in the segmentation process, but they are not the actual factors that determine the segments.

Marketers Segment Broad Markets into Smaller Target Segments Based on a Variety