Positioning maps are based on:
A) the actual objective characteristics of products.
B) the opinions of the marketing managers.
C) the potential places where a product may be sold and purchased.
D) the prices of competing products.
E) customers' perceptions of products.

Question

Quizplus · Accepted Answer

Positioning maps are based on customers' perceptions of products. They represent how customers perceive different brands/ products relative to each other, based on different attributes/ characteristics. Therefore, customers' perceptions are the most important factor in creating positioning maps.

Positioning Maps Are Based On