_____ refers to how customers think about proposed or present brands in a market.
A) Differentiating
B) CRM
C) Clustering
D) Positioning
E) Dimensioning

Question

Quizplus · Accepted Answer

Positioning refers to the way in which a brand is placed in the minds of consumers in relation to its competitors. It involves identifying the unique selling proposition (USP) of a brand and communicating it effectively to the target audience. Positioning helps in creating a distinctive image of the brand that differentiates it from others in the market.

_____ Refers to How Customers Think About Proposed or Present