Positioning analysis
A) helps managers understand the actual characteristics of their products.
B) is not a product-oriented approach.
C) is a visual aid to understanding a product-market.
D) shows that managers and customers usually view present brands similarly.
E) always leads a firm to segmenting and not combining.

Question

Quizplus · Accepted Answer

Positioning analysis is a visual aid that helps managers understand how their product is perceived in the market relative to competitors, often using perceptual maps.

Positioning Analysis