"For (our target market) , (our brand) of all (product type) delivers (key benefit or point of differentiation) because (our brand) is (reasons to believe) ." This is
A) a positioning statement.
B) a marketing plan.
C) a competitor analysis.
D) a mission statement.
E) target marketing.
Correct Answer:
Verified
Q254: Differentiating the marketing mix is important for
Q255: Positioning is a marketing management aid that
Q257: Which of the following statements about positioning
Q258: When a company becomes aware that a
Q260: Positioning is a marketing management aid that
Q261: What purpose does a positioning statement serve?
A)to
Q263: Why is it not always possible for
Q264: When is repositioning needed?
A)when the direction of
Q270: _ refers to how customers think about
Q276: Positioning maps are based on:
A) the actual
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents