The external market environment is shaped by these four areas: economics,technology,politics/law,and culture/society.
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Q1: If the cost of production per unit
Q2: Company objectives should shape the direction and
Q3: Good marketing objectives should be ambitious and
Q10: A mission statement sets out the organization's
Q13: Trying to maximize the short-run return on
Q16: Objectives should set the firm's course.
Q19: A mission statement can help a manager
Q21: Spying on competitors to obtain trade secrets
Q35: Many people think that it is unethical
Q59: The technological environment includes such things as
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