The objectives of a firm should direct the operation of the marketing department, but aren't important to the rest of the business.

Name: The objectives of a firm should direct the operation of the marketing department, but aren't important to the rest of the business.
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Question

Quizplus · Accepted Answer

The objectives of a firm should guide the overall strategy and operations of the entire business, including the marketing department. It is important for all departments to work towards the same objectives and align their efforts.

The Objectives of a Firm Should Direct the Operation of the Marketing