Attractive opportunities should make use of a firm's resources and its unique strengths.

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Attractive opportunities are those that align with a firm's resources and unique strengths, enabling it to create value and gain a competitive advantage. By leveraging its internal capabilities, a firm can pursue opportunities that are well-suited for its strategic direction and can yield superior returns. Therefore, identifying and capturing attractive opportunities is a key aspect of strategic management and requires a deep understanding of the firm's capabilities and the external competitive environment.

Attractive Opportunities Should Make Use of a Firm's Resources and Its