A large producer with economies of scale always has a competitive advantage over smaller firms.
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Q15: Attractive opportunities should make use of a
Q16: Objectives should set the firm's course.
Q17: The marketing manager can control the variables
Q18: Company objectives should lead to a hierarchy
Q19: A mission statement can help a manager
Q21: Competitive barriers are conditions that make it
Q22: Over the long run, most product-markets tend
Q23: In market-directed economies, unregulated monopolies are rare.
Q24: Competitive barriers are the conditions that make
Q25: Although the marketing manager cannot control the
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