In monopolistic competition, managers sometimes try to differentiate very similar products by relying on promotion or other elements of the marketing mix.

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In monopolistic competition, firms try to differentiate their products from their competitors' products by relying on various elements of the marketing mix, including promotion. This is because there are many firms in the market offering similar but not identical products, and firms must find ways to stand out to attract customers.

In Monopolistic Competition, Managers Sometimes Try to Differentiate Very Similar