Nationalism may affect marketing strategy planning by determining to whom and how much a firm may sell.

Question

Quizplus · Accepted Answer

Nationalism can influence consumer preferences and purchasing decisions, which in turn can impact marketing strategy planning. For example, a company may choose to modify its advertising message or product features to appeal to a particular national identity or sentiment, or it may limit its sales in certain markets due to political or cultural tensions.

Nationalism May Affect Marketing Strategy Planning by Determining to Whom