Swanson Beverages,Inc.,asks its marketing managers to compare the strengths and weaknesses of its current target market and marketing mix with what its competitors are doing (or are likely to do).In this context,what is the approach of Swanson Beverages?
A)competitor clustering
B)scenario analysis
C)brand positioning
D)marketing mix review
E)competitor analysis

Question

Quizplus · Accepted Answer

Competitor analysis is an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.