Which of the following statements about artificial intelligence (AI) in marketing is most accurate?
A) AI can create customer value by delivering better service to customers.
B) Most firms have exhausted the use of AI with customers.
C) AI can be helpful in some aspects of marketing but should not be used with customers directly.
D) AI should only be used by firms whose target market is Millennials.
E) The use of AI in marketing should be avoided until it is proven successful.
Correct Answer:
Verified
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