Few people in Europe diet; so the same soft drink that PepsiCo sells in the U.S.under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which area of the external market environment?
A)competitive
B)legal
C)cultural and social
D)political
E)economic

Question

Quizplus · Accepted Answer

Many variables make up the cultural and social environment.Some examples are the languages people speak; the type of education they have; their religious beliefs; what type of food they eat; the style of clothing and housing they have; and how they view work,marriage,and family.

Few People in Europe Diet; So the Same Soft Drink