Finding attractive opportunities and developing profitable marketing strategies are tasks included in the marketing manager's marketing strategy planning job.
Correct Answer:
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Q1: Strategic (management) planning is a managerial process
Q2: The marketing management process consists of (1)
Q4: Controlling the marketing plan is the first
Q5: The terms mass marketing and mass marketers
Q8: Strategic planning is the managerial process of
Q9: The two parts of a marketing strategy
Q17: A target market consists of a group
Q17: A marketing mix consists of the uncontrollable
Q20: A marketing strategy is composed of two
Q33: The customer should not be considered part
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