Breakthrough opportunities are those that help innovators develop hard-to-copy marketing strategies that will be profitable for a long time.
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Verified
Q48: A "marketing program" blends all of a
Q54: Sales promotion can involve point-of-purchase materials, store
Q60: Marketing analytics is used to evaluate marketing
Q65: The customer equity approach guides the marketing
Q66: Customer lifetime value (CLV)represents the total stream
Q67: The retention rate is the amount it
Q76: A successful marketing program benefits the firm
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