The first two letters in "S.W.O.T." analysis help managers examine customers,competition,and the external marketing environment.
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Q27: A S.W.O.T. analysis identifies the "special weapons
Q38: A good S.W.O.T. analysis helps a manager
Q84: The marketing strategy planning process starts with
Q85: Differentiation means that the firm's marketing mix
Q86: There are usually more different strategy possibilities
Q88: Differentiation emphasizes similarity rather than uniqueness.
Q88: Developing a set of specific qualitative and
Q91: Differentiation often requires a firm to fine-tune
Q94: Differentiation emphasizes uniqueness rather than similarity.
Q95: It is useful to think of the
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