Which of the following statements about target marketing is NOT correct?
A) Target marketing is not mass marketing.
B) Mass marketers like Kraft and Walmart may conduct target marketing.
C) Target marketing is not limited to small market segments.
D) Target marketing assumes that everyone is different and specifies some particular target customers.
E) Target marketing is associated with the typical production-oriented approach that aims at everyone with the same marketing mix.
Correct Answer:
Verified
Q123: The difference between target marketing and mass
Q144: A marketing mix consists of
A)Policies,Procedures,Plans,and Personnel.
B)the customer
Q146: Which type of marketing aims to sell
Q148: The "Four Ps" of a marketing mix
Q150: Good marketing strategy planners know that
A)firms like
Q151: Which of the following is NOT one
Q151: A firm's marketing mix decision areas do
Q152: What is important to remember when developing
Q152: The marketing mix
A) includes four variables --
Q153: Which of the following is true?
A)The Product
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