Henry Ford told prospective customers of his Model T car,"You can have any color as long as it is black." Which aspect of the marketing mix was he stressing?
A) Promotion
B) Product
C) Place
D) Price
E) People
Correct Answer:
Verified
Q143: "Product" is concerned with:
A) branding.
B) packaging and
Q144: "Product" is NOT concerned with:
A) quality level.
B)
Q157: Target marketing
A)is a production-oriented approach to marketing.
B)is
Q158: In contrast to mass marketing,target marketing
A)ignores the
Q159: In contrast to mass marketing,target marketing
A)is limited
Q160: A firm's "marketing mix" decision areas do
Q163: "Product" is concerned with
A)services.
B)developing products that will
Q164: Big Fizz Co.,a manufacturer of cola-flavored drinks,wants
Q165: "Place" is NOT concerned with:
A) who handles
Q180: Scott Paper uses many intermediaries to reach
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