Which of the following statements by a marketing manager refers to an operational decision,rather than to a strategy decision?
A) "Our target customers view most existing luxury sedans as dull,and they want performance as well as luxury."
B) "Newspaper ads will be more cost effective than 30-second radio ads,given the price increase for radio this month."
C) "We hope to earn a 15 percent return on investment with our plan."
D) All of these statements refer to operational decisions.
Correct Answer:
Verified
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