The Difference Between Customer Lifetime Value and Customer Equity Is

The difference between customer lifetime value and customer equity is that

A) customer equity takes a financial approach where customer lifetime value does not.
B) customer lifetime value looks at specific target markets.
C) customer equity takes into account a firm's current and future customers and the costs associated with each.
D) customer equity reflects the total stream of purchases that a customer could contribute to a company over the length of the relationship.
E) customer lifetime value focuses on purchases over the next year,while customer equity takes into account a longer time horizon.