When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them,which market opportunity is Colgate pursuing?

Name: When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them,which market opportunity is Colgate pursuing?
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Question

Quizplus · Accepted Answer

Market penetration means trying to increase sales of a firm's present products in its present markets,usually through an aggressive marketing mix.

When Colgate Encourages Its Current Customers to Brush More Often