It is more costly for firms to try to attract new customers than it is to build a strong relationship with existing customers.

Name: It is more costly for firms to try to attract new customers than it is to build a strong relationship with existing customers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Trying to get new customers by taking them away from a competitor is usually more costly than retaining current customer relationships by really satisfying their needs.

It Is More Costly for Firms to Try to Attract