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From the Perspective of Macro-Marketing,e-Commerce Specialists CarFax (Which Provides Vehicle

Question 212

Multiple Choice

From the perspective of macro-marketing,e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because


A) auto manufacturers need to sell direct to consumers.
B) the market needs competitive rivals to auto dealerships.
C) the information they provide helps connect producers to consumers.
D) the role of the automotive sales person is becoming obsolete.
E) consumers live great distances from most automotive plants.

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