Myra Martinez was just named Treasure Island,Inc.'s marketing manager-with responsibilities for short-run policy planning of the firm's advertising,sales,marketing research,purchasing,and distribution efforts.Treasure Island is operating in the ________ era.

Question

Quizplus · Accepted Answer

The marketing department era is a time when all marketing activities are brought under the control of one department to improve short-run policy planning and to try to integrate the firm's activities.

Myra Martinez Was Just Named Treasure Island,Inc