The president of a financial services company says that her new marketing manager has changed things a lot-making long-range plans about where the firm should focus its effort,and coordinating the decisions about what services to offer and how they should be promoted and priced.It seems that this company is just moving into the ________ era.

Question

Quizplus · Accepted Answer

The marketing company era is a time when,in addition to short-run marketing planning,marketing people develop long-range plans and decide where to put the company's effort.

The President of a Financial Services Company Says That Her