Why is CRM one of the most valuable assets a company can acquire?
A) Since organizations have not been successful in implementing SCM systems, they have turned their resources towards CRM.
B) CRM has proven to increase customer loyalty and retention and an organization's profitability.
C) It is easy for a company to steal their competitors' loyal and devoted customers, therefore companies need a viable process for targeting competitor's customers.
D) Without CRM it is impossible to effectively manage or cross-sell products to customers.

Question

Quizplus · Accepted Answer

CRM systems are valuable because they help increase customer loyalty and retention, which in turn enhances an organization's profitability. This is achieved by better understanding customer needs, improving customer service, and engaging in more effective marketing strategies.

Why Is CRM One of the Most Valuable Assets a Company