When a company is the first to market with a competitive advantage,this is called a first-mover advantage.All of the following companies were first-movers except ____________.
A)FedEx - the online self-service software.
B)Apple - iPad.
C)Apple - iPod.
D)Microsoft - Bing Search Engine.

Question

Quizplus · Accepted Answer

First-mover advantage is an advantage that occurs when a company can significantly increase its market share by being first with a competitive advantage.Google was first to market with search engine technology.

When a Company Is the First to Market with a Competitive