What are costs that make customers reluctant to switch to another product or service?
A) Support activities
B) Switching costs
C) Loyalty rewards
D) Value chain activities

Question

Quizplus · Accepted Answer

Switching costs are expenses or inconveniences that customers incur when they change from one product or service to another, making them reluctant to switch. These can include financial costs, time, effort, and the risk of losing loyalty rewards.

What Are Costs That Make Customers Reluctant to Switch to Another